Thursday, October 4, 2012

Jaimie Earst Fashion - Freebie Marketing

We were visiting Jaimie’s lovely beach-side store, and lelo spotted the large sign: Latex Fetish Fashion Beach Treasure Hunt.

Wow, I thought, a hunt I haven’t heard about. But a closer look revealed that it’s purely local. You’re looking for the wood crates - but only on Jaimie’s island :)

That’s pretty clever, I thought. Like not sending blog readers off on other sites to see pictures - we upload funnies we find to our own Picasa Web account.

That got me thinking about the other types of freebie marketing, and sure enough, Jaimie practices the popular ones: lucky letter boards and Midnight Mania.

I don’t know how much of that traffic converts to later sales; we certainly didn’t buy much during our chair-jumping period.

But getting discovered must be worth the effort; some pretty shrewd designers give away freebies like pixels are going out of fashion.

So go visit Jaimie’s island, do the fun little hunt (the outfits are really quite good), play the boards, hit the Midnight Mania.. if you tell your friends about Jaimie Earst, the freebies will have done their job.

Name : Jaimie Earst Fashion
Owner : Jaimie Earst

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